A bigger purpose: helping 10,000 dogs find loving homes every year
For Mitch Painter, success in business is only part of the story.
One of his greatest passions is helping rescue dogs, especially those in high-risk shelters where overcrowding, limited resources and low public awareness can put animals’ lives in danger. Through his Passion With a Purpose initiative, Mitch is working to expand the reach and effectiveness of adoption efforts.
The long-term vision: within 10 years, help save 10,000 dogs every year from high-risk shelters by connecting them with loving, permanent homes. It reflects a belief that business resources, creative marketing, strategic partnerships and sustained commitment can make a measurable difference in animal welfare.
These figures reflect collaborative work with nine partner organizations, including Cincy CARE. They are not dogs Mitch rescued personally.
Turning awareness into adoptions
Many shelter dogs need more than care and temporary housing. They need visibility. Mitch believes modern marketing can help shelters reach families who might never otherwise discover the animals waiting for them.
Digital advertising
Targeted social media advertising introduces adoptable dogs to prospective families.
Urgent and long-stay dogs
Extra visibility for dogs who have waited the longest or face urgent placement needs.
Adoption events
Helping shelters draw larger audiences to adoption events and community outreach.
New strategies
Testing creative approaches that raise adoption rates and reach more adopters.
Measured results
Tracking adoption outcomes and directing resources to the programs that show real impact.
Building toward 10,000 dogs a year
The aim is not occasional rescue support. It is a scalable, sustainable approach that reaches thousands of dogs every year, starting with high-risk shelters where more adoption activity makes the biggest difference. The 563 dogs helped in 2025 and the 1,000-dog goal for 2026 are early steps toward that larger goal.
A lasting commitment
Mitch’s philanthropy rests on the idea that meaningful success creates an opportunity to help others. By combining entrepreneurial thinking, financial resources, effective marketing and collaboration with animal welfare organizations, he hopes to contribute to lasting improvements in adoption outcomes.
The measure of success is simple: more dogs leaving shelters and entering loving homes.